The program operates on Instagram promoting member business.
The program mascot "boo" is displayed on your window with a QR code. This QR code takes you into the game.
The Green Machine (neon green) drives around the State promoting the program.
Customer have a chance to win prizes offered by each member business each month by posting photos on Instagram.
Customers post photos on FIBRANDING's Instagram sharing their experience at each member business.
FIBRANDING promotes each post to start a conversation promoting each member.